25 September 2026

ELEMENT DURABLE VELVET — a silky-matte finish for modern interiors

Introducing our new product for 2026 — ELEMENT DURABLE VELVET. This exceptional silk-matt latex paint enhances surface texture and withstands repeated washing. In this article, we explore its benefits.

ELEMENT DURABLE VELVET — a silky-matte finish for modern interiors

ELEMENT DURABLE VELVET is an interior paint with enhanced wear resistance for professional interior finishing. It creates a coating that resists dirt and mechanical damage. An ideal solution for spaces where walls are exposed to daily wear.

Benefits of ELEMENT DURABLE VELVET:

  • high hiding power;
  • perfectly even walls;
  • creates a thin-film coating;
  • does not splatter or drip from the roller;
  • “clean touch” technology;
  • withstands over 10,000 wash cycles;
  • Class 1 wet scrub resistance in accordance with DSTU EN 13300;
  • withstands cleaning with detergents and disinfectants free from abrasives and chlorine;
  • suitable for dry and humid rooms;
  • low paint consumption — 9 L covers up to 135 m² in one coat (depending on the surface).

The paint can be used in residential and public spaces, including kitchens, bathrooms and hallways. It is also recommended for educational and healthcare facilities, food processing plants and food service establishments.

Choose ELEMENT DURABLE VELVET to bring out the beauty of textured surfaces and create a durable finish that is easy to care for.

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