Element as part of the XV annual conference of coatings COATIGS.UA

The conference was held in two directions:

• Discussion of modern technologies for creating high-quality coatings.

• Communication on the features of the paint and varnish materials market in 2025.

The main goals of COATIGS.UA:

• Exchange of valuable experience with new partners, consumers, distributors, retailers.

• Support and development of the paint and varnish materials market.

• Acquaintance with the latest technologies in the coatings industry.

• Illuminating the problems of the modern paint and varnish market and not only.

As part of the conference, the National Product Manager of the Household Paint and Varnishes direction of the Element, Volodymyr Pavlyuk, raised a very interesting topic "Peculiarities of Private Label development in the paint and varnish segment in Ukraine".

We talked about the main advantages and nuances of working with Private Label, namely:

• Independent management of the assortment and portfolio.

• Independent distribution of product groups.

• No restrictions on production capabilities.

• Independent management of inventory and working capital.

• Dynamic buffer management system and shelf control.

• The ability to build your own marketing strategy and brand development strategy.

COATIGS.UA is a conference that provides an opportunity to keep abreast of the development of the Ukrainian coatings market, both household and industrial.

We sincerely thank the organizers for creating this useful event.